The Reluctant Potentate.

The article features publisher Axel C. Springer who aims to enter the publishing industry in Berlin, Germany through the publication of his periodicals. It states that Springer owns the right of three daily newspapers in Berlin and two Sunday papers which circulates over five million copies. It mentions that Springer operates the publication of five magazines which circulation had totaled to 4,680,000. Moreover, it adds that the periodicals of Springer present various topics such as politics.