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METHODOLOGICAL BIAS IN PUBLIC OPINION SURVEYS.
- Source :
- Public Opinion Quarterly; Spring72, Vol. 36 Issue 1, p105-108, 4p, 2 Charts
- Publication Year :
- 1972
-
Abstract
- Statistically designed sample surveys have enabled pollsters to gauge public opinion on a wide range of issues. In such survey's, selection of a data collection technique is generally based on four criteria: (1) cost; (2) completion time; (3) response rate; and (4) response bias. Typically, more weight is placed on the first three factors and, as a result, adequate attention has not been given to the latter consideration, The study described in this paper looks at one type of response bias--that which results from the use of a specific data collection method. More specifically, this research uses a controlled experimental design in order to determine whether responses given in a public opinion polling are influenced by the method used to collect the data. Three methods are investigated: (1) mall questionnaire; (2) telephone interview; and (3) personal interview. [ABSTRACT FROM AUTHOR]
- Subjects :
- SURVEYS
PUBLIC opinion
PUBLIC opinion polls
RESPONSE rates
INTERVIEWING
Subjects
Details
- Language :
- English
- ISSN :
- 0033362X
- Volume :
- 36
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Public Opinion Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 5415336
- Full Text :
- https://doi.org/10.1086/267981