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A FIELD TEST OF A MODIFIED "TWO-STEP FLOW OF COMMUNICATION" MODEL.

Authors :
Troldahl, Verling C.
Source :
Public Opinion Quarterly; Winter66-WInter67, Vol. 30 Issue 4, p609-623, 15p
Publication Year :
1966

Abstract

This paper reports the findings of a carefully prepared field experiment conducted in the Boston area to test the "two step flow of communication" hypothesis. The results of the experiment, although far from definitive, seem to call for a reappraisal of the hypothesis. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
FIELD research
COMMUNICATION
HYPOTHESIS
RESEARCH

Details

Language :
English
ISSN :
0033362X
Volume :
30
Issue :
4
Database :
Complementary Index
Journal :
Public Opinion Quarterly
Publication Type :
Academic Journal
Accession number :
5414074
Full Text :
https://doi.org/10.1086/267459
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