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DIRECTIONS IN MASS COMMUNICATION RESEARCH: A SYMPOSIUM.
- Source :
- Public Opinion Quarterly; Winter73-Winter74, Vol. 37 Issue 4, p507, 2p
- Publication Year :
- 1973
-
Abstract
- The symposium on directions in mass communications research includes excerpts from seven papers that were prepared for an Arden House conference that was held in May 1913. The conference was part of a larger project, made possible by a grant from the Markle Foundation to the Graduate School of journalism, Columbia University. Its primary purpose was to identify questions deserving priority attention by mass communication researchers in the coming years. The papers on uses and gratifications and on the mass media and socialization are concerned primarily with the individual; the papers on national development and on government-media relations focus primarily on social organization; and those on mass communication's professional personnel and management relate to media sociology. A final paper, examining research questions that emerge as a result of new communication technologies, cuts across the three areas. The full texts of the papers from which these excerpts were selected by the editors, together with other papers that attempt to provide an overview of the entire field of mass communication research and to suggest priority areas for future research, are scheduled for publication in paperback and cloth editions by Praeger Publishers in the Fall of 1974.
Details
- Language :
- English
- ISSN :
- 0033362X
- Volume :
- 37
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Public Opinion Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 5413242