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The Ethics of Political Marketing Practices, The Rhetorical Perspective.
- Source :
- Journal of Business Ethics; Nov92, Vol. 11 Issue 11, p843-848, 6p
- Publication Year :
- 1992
-
Abstract
- Negative "attack ads" used in political compaigns have been attacked as being unethical because they contribute to voter cynicism and apathy and as being manipulative. From a rhetorical perspective these advertisements serve a positive societal function by creating alternative rhetorical visions that can contribute to the marketplace of ideas. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 01674544
- Volume :
- 11
- Issue :
- 11
- Database :
- Complementary Index
- Journal :
- Journal of Business Ethics
- Publication Type :
- Academic Journal
- Accession number :
- 5404113
- Full Text :
- https://doi.org/10.1007/BF00872362