Back to Search
Start Over
For India's Consumers, Pepsi Is The Real Thing.
- Source :
- Bloomberg Businessweek; 9/20/2010, Issue 4196, p26-27, 2p, 1 Color Photograph
- Publication Year :
- 2010
-
Abstract
- The article discusses the popularity of cola from cola manufacturer PepsiCo Inc. in India. Although rival firm Coca-Cola Co. sells more beverages in India than PepsiCo, the latter is the clear leader in Cola. PepsiCo was able to establish its brand in India during a period in the 1980s and 1990s when Coca-Cola left the Indian market for regulatory reasons.
- Subjects :
- COLA drinks
NON-alcoholic beverage industry
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 4196
- Database :
- Complementary Index
- Journal :
- Bloomberg Businessweek
- Publication Type :
- Periodical
- Accession number :
- 53788215