AGENDA BUILDING AND SETTING IN A REFERENDUM CAMPAIGN: INVESTIGATING THE FLOW OF ARGUMENTS AMONG CAMPAIGNERS, THE MEDIA, AND THE PUBLIC.

This study tests second-level agenda-building and -setting effects in the course of a referendum campaign. Personal standardized interviews with forty-seven different campaign managers and a content analysis of campaign material are linked to a content analysis of TV and newspaper coverage and a three-wave public opinion survey. The results demonstrate the dynamic flow of arguments in the agenda-building and -setting process: top-down from the campaigners to the news media and the public. [ABSTRACT FROM AUTHOR]