Cheeky TM.

The article explores the Texan periodical "Texas Monthly" (TM). It notes that the magazine is offensively bold, telling Texas residents what sets them apart from other Americans and what does not. It mentions that it was launched in 1973 by reporter-turned-lawyer Michael R. Levy, and had covered almost everything in Texas including football, the Miss Texas Pageant, oil barons, Texas Rangers baseball team and Dallas banks. It states that its circulation has increased from an initial 20,000 in 1973 to nearly 200,000 in 1976, and is available on newsstands throughout the U.S.