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Interpretation in Social Life, Social Science, and Marketing. London:.
- Source :
- Journal of Macromarketing; Sep2010, Vol. 30 Issue 3, p298-299, 2p
- Publication Year :
- 2010
-
Abstract
- The article reviews the book "Interpretation in Social Life, Social Science, and Marketing," by John O'Shaughnessy.
- Subjects :
- SOCIAL marketing
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 02761467
- Volume :
- 30
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Macromarketing
- Publication Type :
- Review
- Accession number :
- 53445583
- Full Text :
- https://doi.org/10.1177/0276146709358044