How the CFO Is Dealing with the "New Normal".

Authors :: Birns, Ira
Source :: Vital Speeches International; 2010, Vol. 2 Issue 9, p337-341, 5p
Publication Year :: 2010
Abstract: The article presents a speech by Ira Birns, chairman of the Board, Association of Financial Professionals (AFP), delivered at the Global Corporate Treasurers Forum/Europe in London, England on June 24, 2010, in which she discussed the importance of AFP's transatlantic partnership, the global nature of the economy and financial system, and the term "New Normal" and its impact on the roles of chief financial officers (CFOs) and chief executive officers (CEOs).