Medico-Marketing Concerns Regarding a Commercial System of Human Organ Transplant Supply.

The successful transplantation of human organs has created a shortage of the precious commodity. One solution to this problem is to commercialize the exchange process for transplantable organs. What role should marketers play in this scenario? This article reviews the issue's historical setting, examines the present debate, and examines the major options for securing these scarce medical resources. [ABSTRACT FROM PUBLISHER]