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An Application of Simulation in Retail Management.
- Source :
- Simulation; Jan1977, Vol. 28 Issue 1, p185-188, 4p
- Publication Year :
- 1977
-
Abstract
- Simulation appears to be a promising tool for applied market ing researchers. Marketing executives, however, have not yet learned to appreciate its value. This paper presents the re sults of a simulation study of the effects of subway construc tion on retail traffic flows and sales. It is to be hoped that this study and others like it will help to show the potential value of simulation to marketing management. [ABSTRACT FROM PUBLISHER]
Details
- Language :
- English
- ISSN :
- 00375497
- Volume :
- 28
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Simulation
- Publication Type :
- Academic Journal
- Accession number :
- 53191104
- Full Text :
- https://doi.org/10.1177/003754977702800104