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Start Over
The Upstart's Assault.
- Source :
- Harvard Business Review; Jul/Aug2010, Vol. 88 Issue 7/8, p159-163, 5p, 2 Illustrations
- Publication Year :
- 2010
-
Abstract
- The article presents a fictional case study that focuses on how to manage competition in the telecommunication services industry. The issue is that one company could lose customers and market share because another company is offering free broadband. Georg Tacke, co-chief executive officer of Simon-Kucher & Partners company, and Anne Gro Gulla, a branding director at Telenor Group company, offer their views on how to respond to a competitive attack without causing a price war. INSET: WHAT WOULD YOU DO? SOME ADVICE FROM OUR READERS.
- Subjects :
- MANAGEMENT -- Case studies
ECONOMIC competition
TELECOMMUNICATION
EMPLOYEES
Subjects
Details
- Language :
- English
- ISSN :
- 00178012
- Volume :
- 88
- Issue :
- 7/8
- Database :
- Complementary Index
- Journal :
- Harvard Business Review
- Publication Type :
- Periodical
- Accession number :
- 51605169