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Start Over
They've Got Next.
- Source :
- DNR: Daily News Record; 3/29/99, Vol. 29 Issue 37, p10-11, 2p
- Publication Year :
- 1999
-
Abstract
- The article profiles two emerging brands for young men's attire in the U.S., Cranke Boy and Ben Sherman. It states that Cranke Boy has an open concept and is strictly working as a team and that their products include knits, wovens, and outwears. The Ben Sherman brand on the other hand targets men with style and attitude and that having a good fashion, good prices, and great marketing strategy has made the brand successful.
- Subjects :
- MEN'S clothing
KNITWEAR
MARKETING strategy
FASHION
Subjects
Details
- Language :
- English
- ISSN :
- 10925511
- Volume :
- 29
- Issue :
- 37
- Database :
- Complementary Index
- Journal :
- DNR: Daily News Record
- Publication Type :
- Periodical
- Accession number :
- 51494832