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Operationalising the Relationship between Marketing and Economic Development: Some Insights from Less-Developed Countries.
- Source :
- European Journal of Marketing; 1987, Vol. 21 Issue 1, p48-65, 18p
- Publication Year :
- 1987
-
Abstract
- Discusses the relationship between the marketing system of a less-developed country and its economic development. Theory of marketing and economic development; Market and marketing system in developing countries; Evolution of the economic development and marketing system; Operationalization of the relationship.
Details
- Language :
- English
- ISSN :
- 03090566
- Volume :
- 21
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- European Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 5119954
- Full Text :
- https://doi.org/10.1108/EUM0000000004678