The role of marketing in conglomerates.

Conglomerate companies are one of the more recent phenomena of advanced industrial systems and have been the subject of great controversy and misunderstanding. Problems of definition have been widespread with different authorities viewing conglomerates in a variety of ways. This paper aims to present a considered definition of conglomerates, and to examine the organizational and marketing problems that have faced such companies, with suggestions for some solutions. [ABSTRACT FROM AUTHOR]