Identifying improvement areas when implementing green initiatives using a multitier AHP approach.

The article presents a research paper which examines research gaps and the applications of analytic hierarchy process (AHP) in the process of internal benchmarking to determine the areas of improvement in companies' adoption of green initiatives. The study conducts literature review in determining research gaps in the investigations conducted on green supply chains, benchmarking issues, and supply chain. Results of the study show scope and focus of the studies previously conducted were not sufficient in analyzing firms' implementation of green initiatives. The study proposes the use of AHP in determining the possible challengers that companies may encounter.