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- Source :
- Business Today; 5/30/2010, Vol. 19 Issue 11, p70-71, 2p, 1 Color Photograph, 1 Diagram
- Publication Year :
- 2010
-
Abstract
- The article offers the author's insight on the launch of the newspaper "Dainik Bhaskar" from Bhaskar Group in Gujarat, India. He states that the newspaper entered the market after it gained a proven consumption pattern and revenues from advertisers. He mentions that the newspaper's content was shaped through the readership survey and consumer research conducted by the company.
Details
- Language :
- English
- ISSN :
- 09743650
- Volume :
- 19
- Issue :
- 11
- Database :
- Complementary Index
- Journal :
- Business Today
- Publication Type :
- Periodical
- Accession number :
- 51129406