'Let's Move' Campaign Spells Opportunity for Retailers.

The article reports on the new Let's Move campaign announced by U.S. First Lady Michelle Obama in February 2010 which is aimed at combating childhood obesity. The campaign's goals are to provide more healthful foods in schools to help kids become more physically active and make healthful foods affordable and available in every part of the country. Vestcom International Inc. marketing vice president Jeff Weidauert says that the campaign provides an opportunity for grocery retailers.