Change for Change's Sake.

The article examines the idea of organizational change from the perspective that shifting social dynamics within an organization can lead to corporate restructuring which then disrupts informal networks of collaboration, improves communication, and fosters creativity. Topics include matrix organizations, the effect of organizational power structures on resource allocation, the formation of silos, and routines that can prevent innovation. Examples of successful reorganizations include Cisco Systems Inc. which reorganized its business units by function in 2001 and the reorganization of GE Healthcare by chief executive officers Jeffrey Immelt and Joe Hogan.