Entrepreneurship in Village Culture.

This paper is a combination of research in the behavioral sciences and administrative behavior, concerning the realm of change in village culture. The findings have been formulated in terms of a case study because the research lends itself admirably to such a format, anthropologists have been interested in case studies,[1] and, innovation follows certain patterns[2] which may be conveniently and usefully traced in the format of a case. The central theme reflects a theoretical treatment of an important, though often neglected view--that culture strongly affects the activities o f business administration. Many authors seem to recognize this phenomena; Pfiffner and Sherwood have treated the subject in some detail. They state that cultural awareness gives management better understanding, ability to predict behavior, vicarious experience, and aid in facilitating change.[3] Few writers, however, have exemplified this through research studies. The following research study makes specific examination of the various characteristics of village culture in general, anal particularly in India, and their effects on the management of an enterprise. [ABSTRACT FROM AUTHOR]