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SHORING up the 'PRESS'
- Source :
- Editor & Publisher; 8/13/2001, Vol. 134 Issue 32, p12, 5p, 3 Color Photographs
- Publication Year :
- 2001
-
Abstract
- Discusses the marketing and sectional approach of the Neptune, New Jersey-based 'Asbury Park Press' and their impact on the mission of the Gannet Co. paper to thoroughly covering local news. Circulation and promotional initiatives for loyal subscribers; Marketing gifts for readers; Direct management approach of publisher Robert T. Collins.
- Subjects :
- NEWSPAPER publishing
NEWSPAPERS
Subjects
Details
- Language :
- English
- ISSN :
- 0013094X
- Volume :
- 134
- Issue :
- 32
- Database :
- Complementary Index
- Journal :
- Editor & Publisher
- Publication Type :
- Periodical
- Accession number :
- 5052757