The FTC--Large Quality Store Advertising and the Small Retailer.

The author discusses the problems faced in the United States by small retailers with higher proportional spending on advertising than larger competitors caused by the Robinson-Patman Act. Typically, such companies charge higher retail prices for goods in exchange for providing higher levels of customer service and spend a greater proportion of their revenues on advertising. Although the Act was intended to protect small businesses, through 1967, the largest group of charges filed by the U.S. Federal Trade Commission (FTC) been against small businesses.