Eos.

Authors :: Chua, Perry
Ilicic, Dann
Source :: Logo Savvy: Top Brand-Design Firms Share Their Naming & Identity Strategies; 2007, p140-145, 6p, 6 Color Photographs
Publication Year :: 2007
Abstract: The article presents a discussion about the brand program for the daily roundtrip transatlantic service of Eos Airlines. The New York-based airline hired Hornall Anderson Design Works (HADW) to develop a brand identity which covers the company's vision, brand strategy, logo and airplane graphics. The airline targets travelers who prefer suites and personal space.

Subjects :: AIRLINE industry
BRANDING (Marketing)
MARKETING
BUSINESS planning
LOGOS (Symbols)
AIR travelers

Language :: English
ISBNs :: 9781592533046
Database :: Complementary Index
Journal :: Logo Savvy: Top Brand-Design Firms Share Their Naming & Identity Strategies
Publication Type :: Book
Accession number :: 50334834

Tools