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Tribute to Past Presidents of American Marketing Association.
- Source :
- Journal of Marketing; Oct65, Vol. 29 Issue 4, p25-28, 4p, 47 Black and White Photographs, 1 Chart
- Publication Year :
- 1965
-
Abstract
- This is the speech given by Donald M. Hobart, formerly Senior Vice President and Director of Research of the Curtis Publishing Company (also President of the American Marketing Association in 1945), in New York on June 14, 1965, at the annual meeting of the American Marketing Association. [ABSTRACT FROM AUTHOR]
- Subjects :
- ANNUAL meetings
ADVERTISING executives
INDUSTRIAL research
MARKETING research
Subjects
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 29
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 5012527
- Full Text :
- https://doi.org/10.2307/1249698