Marketing and the United States Supreme Court, 1975-1981.

The U.S. Supreme Court conditions the legal environment of marketing, and over the past six years, its decisions have both limited and expanded the constraints on marketers. Constraints have been imposed on marketing operations, particularly pricing and channels of distribution, on marketing organizations, and on the relevant regulatory procedures. Indications are that future changes may be imminent, particularly in allowing greater marketing autonomy within a private enterprise system. [ABSTRACT FROM AUTHOR]