Back to Search Start Over

An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model.

Authors :
Burnkrant, Robert E.
Page Jr., Thomas J.
Source :
Journal of Marketing Research (JMR); Nov82, Vol. 19 Issue 4, p550-561, 12p, 7 Diagrams, 3 Charts
Publication Year :
1982

Abstract

In this research, multiple measures are obtained for variables said to constitute the normative and attitudinal components of Fishbein's behavioral intention model. The convergent, discriminant, and predictive validity of the model is assessed by use of structural equation models with latent variables. This approach has several advantages over past approaches in which single measures and regression or path analysis have been used to assess the model's validity. In general the results support a model in which a single attitude construct and a single normative construct are antecedents of intention. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00222437
Volume :
19
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing Research (JMR)
Publication Type :
Academic Journal
Accession number :
5005379
Full Text :
https://doi.org/10.2307/3151726