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Toward a Methodology of Market Analysis.
- Source :
- Journal of Marketing Research (JMR); Aug1965, Vol. 2 Issue 3, p236-243, 8p, 4 Charts, 3 Graphs
- Publication Year :
- 1965
-
Abstract
- Study of the methodology of market analysis is a necessary port of the development of a science of marketing. A case study in market analysis is presented to illustrate the actual problem-solving process, rather than just the rationalized reconstruction of the process often reported. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 2
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 5005035
- Full Text :
- https://doi.org/10.2307/3150181