Back to Search Start Over

TOWARD A CONCEPT OF DOMESTICATED MARKETS.

Authors :
Arndt, Johan
Source :
Journal of Marketing; Fall1979, Vol. 43 Issue 4, p69-75, 7p, 1 Chart
Publication Year :
1979

Abstract

The competitive market is eroding. To an increasing degree, transactions are occurring in internal markets within the framework of long-term relationships. The emerging domesticated markets call for more attention to the management of interorganizational systems and to the political aspects of economic decision making. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00222429
Volume :
43
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
5004759
Full Text :
https://doi.org/10.2307/1250272