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TOWARD A CONCEPT OF DOMESTICATED MARKETS.
- Source :
- Journal of Marketing; Fall1979, Vol. 43 Issue 4, p69-75, 7p, 1 Chart
- Publication Year :
- 1979
-
Abstract
- The competitive market is eroding. To an increasing degree, transactions are occurring in internal markets within the framework of long-term relationships. The emerging domesticated markets call for more attention to the management of interorganizational systems and to the political aspects of economic decision making. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 43
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 5004759
- Full Text :
- https://doi.org/10.2307/1250272