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International Market Analysis.
- Source :
- Journal of Marketing Research (JMR); Nov68, Vol. 5 Issue 4, p353-360, 8p, 4 Charts
- Publication Year :
- 1968
-
Abstract
- Market researchers analyzing underdeveloped countries' markets have limited data sources at their disposal. There are many of these markets, but their total potential is relatively small. A need exists to describe and analyze these markets despite the data limitations. This article indicates techniques that may be useful in doing the job without the analyst incurring inordinate expense. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 5
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 5004681
- Full Text :
- https://doi.org/10.2307/3150259