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International Market Analysis.

Authors :
Moyer, Reed
Source :
Journal of Marketing Research (JMR); Nov68, Vol. 5 Issue 4, p353-360, 8p, 4 Charts
Publication Year :
1968

Abstract

Market researchers analyzing underdeveloped countries' markets have limited data sources at their disposal. There are many of these markets, but their total potential is relatively small. A need exists to describe and analyze these markets despite the data limitations. This article indicates techniques that may be useful in doing the job without the analyst incurring inordinate expense. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00222437
Volume :
5
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing Research (JMR)
Publication Type :
Academic Journal
Accession number :
5004681
Full Text :
https://doi.org/10.2307/3150259