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Nonresponses Bias and Callbacks in Sample Surveys.
- Source :
- Journal of Marketing Research (JMR); May73, Vol. 10 Issue 2, p160-168, 9p, 1 Diagram, 9 Charts
- Publication Year :
- 1973
-
Abstract
- A callback policy must balance the reduced yield (and higher cost) from additional callbacks against the benefits of a more representative final sample. This study provides evidence on the rate at which sample values converge on their estimated population distribution as the number of callbacks increases. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 10
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 5004600
- Full Text :
- https://doi.org/10.2307/3149821