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Nonresponses Bias and Callbacks in Sample Surveys.

Authors :
Dunkelberg, William C.
Day, George S.
Source :
Journal of Marketing Research (JMR); May73, Vol. 10 Issue 2, p160-168, 9p, 1 Diagram, 9 Charts
Publication Year :
1973

Abstract

A callback policy must balance the reduced yield (and higher cost) from additional callbacks against the benefits of a more representative final sample. This study provides evidence on the rate at which sample values converge on their estimated population distribution as the number of callbacks increases. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00222437
Volume :
10
Issue :
2
Database :
Complementary Index
Journal :
Journal of Marketing Research (JMR)
Publication Type :
Academic Journal
Accession number :
5004600
Full Text :
https://doi.org/10.2307/3149821