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Making Marketing Research Accountable.
- Source :
- Journal of Marketing Research (JMR); May77, Vol. 14 Issue 2, p202-208, 7p, 6 Charts, 2 Graphs
- Publication Year :
- 1977
-
Abstract
- Analysis of the potential payoffs from a proposed research project, during a time of tight budgetary constraints, proved helpful in obtaining the required funds and improved the quality of the research itself. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 14
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 5004473
- Full Text :
- https://doi.org/10.2307/3150470