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The Value of Unit Price Information.
- Source :
- Journal of Marketing Research (JMR); May77, Vol. 14 Issue 2, p193-201, 9p, 5 Charts, 1 Graph
- Publication Year :
- 1977
-
Abstract
- When unit prices were posted on separate shelf tags in a supermarket, consumer expenditures decreased by 1%. When unit prices were displayed also on an organized list, consumer savings were 3%. In addition, the list format caused a 5% increase in the market shares of store brands. The benefits to both consumers and retailers justify the cost of providing unit price information on a widespread basis. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 14
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 5004470
- Full Text :
- https://doi.org/10.2307/3150469