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A Disaggregative Model for the Generation of Sales.
- Source :
- Journal of Marketing Research (JMR); Feb1965, Vol. 2 Issue 1, p74-79, 6p
- Publication Year :
- 1965
-
Abstract
- This paper views total sales as a two-phase random phenomenon: a randomly determined number of customers, and a randomly determined dollar she of an individual sale. Some properties of total sales so viewed are derived and possible applications in a marketing context are indicated. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 2
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 5003549
- Full Text :
- https://doi.org/10.2307/3149341