Back to Search
Start Over
Broadening the Concept of Marketing.
- Source :
- Journal of Marketing; Jan1969, Vol. 33 Issue 1, p10-15, 6p, 2 Black and White Photographs
- Publication Year :
- 1969
-
Abstract
- Marketing is a pervasive societal activity that goes considerably beyond the selling of toothpaste, soap, and steel. The authors interpret the meaning of marketing for nonbusiness organizations and the nature of marketing functions such as product improvement, pricing, distribution, and communication in such organizations. The question considered is whether traditional marketing principles are transferable to the marketing of organizations, persons, and ideas. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 33
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 5001255
- Full Text :
- https://doi.org/10.2307/1248740