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The Socioeconomic Structure of an Urban Area.

Authors :
Kernan, Jerome B.
Bruce, Grady D.
Source :
Journal of Marketing Research (JMR); Feb1972, Vol. 9 Issue 1, p15-18, 4p
Publication Year :
1972

Abstract

A clustering algorithm is used to create relatively homogeneous configurations of census tracts. Resultant clusters have geographic and socioeconomic dimensions and are useful for behavioral analyses and managerial research. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
CLUSTER analysis (Statistics)
SOCIOECONOMICS
CENSUS districts
STORE location
DECISION making
PURCHASING
CONSUMER goods
RETAIL industry
MARKETING research
SOCIOECONOMIC factors
MANAGEMENT

Details

Language :
English
ISSN :
00222437
Volume :
9
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing Research (JMR)
Publication Type :
Academic Journal
Accession number :
5001249
Full Text :
https://doi.org/10.2307/3149599
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