Back to Search
Start Over
Alternative Econometric Models of Sales-Advertising Relationships.
- Source :
- Journal of Marketing Research (JMR); May72, Vol. 9 Issue 2, p177-181, 5p, 3 Charts
- Publication Year :
- 1972
-
Abstract
- Alternative econometric models of advertising-sales relationships for cigarettes were evaluated by 5 methods of estimation and 4 ways of specifying dependent variables. The criteria were the adjusted square of the multiple correlation coefficient and mean absolute percentage error. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 9
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 5000803
- Full Text :
- https://doi.org/10.2307/3149951