Back to Search
Start Over
Can "Cooling-off Laws" Really Protect the Consumer?
- Source :
- Journal of Marketing; Apr1970, Vol. 34 Issue 2, p53-58, 6p, 2 Black and White Photographs
- Publication Year :
- 1970
-
Abstract
- Recent interest in consumer protection has focused on the fraudulent or unethical practices of some direct sellers. This paper examines one legislative response to these practices, that of "cooling off" laws, and their effectiveness in protecting consumers particularly those with low incomes. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 34
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 5000795
- Full Text :
- https://doi.org/10.1177/002224297003400209