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RESEARCH FOR PROFIT.
- Source :
- Journal of Marketing; Jul1970, Vol. 34 Issue 3, p99-100, 2p
- Publication Year :
- 1970
-
Abstract
- The article presents a review of the book "Research for Profit," by Paul Bachman.
- Subjects :
- MARKETING literature
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 34
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Review
- Accession number :
- 5000605
- Full Text :
- https://doi.org/10.2307/1249833