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A Computer Simulation Model for Forecasting Catalog Sales.
- Source :
- Journal of Marketing Research (JMR); May71, Vol. 8 Issue 2, p224-229, 6p, 4 Diagrams, 2 Charts
- Publication Year :
- 1971
-
Abstract
- The AHAF model generates sales forecasts for individual articles of merchandise in catalogs, using heuristic programming to simulate the actual decision-making process of a catalog control buyer. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222437
- Volume :
- 8
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Research (JMR)
- Publication Type :
- Academic Journal
- Accession number :
- 4999725
- Full Text :
- https://doi.org/10.2307/3149765