1.0 REGULATION OF MONOPOLISTIC METHODS.

The article presents U.S. legal cases and developments in marketing relative to the regulation of marketing methods. In reference to market control the R. C. Bigelow, Inc. v. Unilever N. V., Thomas J. Lipton, Inc., Celestial Seasonings, Inc. and Kraft, Inc. and the Michigan Citizens for an Independent Press, et al. v. United States Attorney General Richard Thornburgh, et al. cases are cited. In reference to collusive behavior the Anti-Monopoly Group, Inc. v. General Mills Fun Group, Inc. case is cited. In regard to market exclusion the Clamp-All Corp. v. Cast Iron Soil Pipe Institute case is cited.