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Comparing the Cost of Food to Blacks and to Whites--A Survey.

Authors :
Sexton Jr., Donald E.
Source :
Journal of Marketing; Jul1971, Vol. 35 Issue 3, p40-46, 7p, 1 Black and White Photograph
Publication Year :
1971

Abstract

The difference in food prices to blacks and to whites is one source of urban unrest. The author surveys the answers to the question, "Do blacks pay more?" An effort is made to show what is known and where further research is needed. This article is an example of the potential role of marketing research in public policy. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00222429
Volume :
35
Issue :
3
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
4999351
Full Text :
https://doi.org/10.1177/002224297103500307