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Some Major Contributions in Industrial Marketing: A Comparative Review.

Authors :
Myers, John
Goodman, Charles S.
Source :
Journal of Marketing; Fall80, Vol. 44 Issue 4, p121-126, 6p
Publication Year :
1980

Abstract

Reviews several books related to marketing. "Industrial Marketing Strategy," by Frederick E. Webster; "Procurement Management: Strategy, Organization and Decision-Making," by Raymond E. Corey; "Industrial Marketing Research," by William E. Cox.

Subjects

Subjects :
NONFICTION

Details

Language :
English
ISSN :
00222429
Volume :
44
Issue :
4
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Review
Accession number :
4998017
Full Text :
https://doi.org/10.1177/002224298004400418
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