Interpersonal Influence in Product Management.

The article reports on the topic of product management as it applies to the field of marketing. The author focuses on methods that can be employed by group product managers in order to strengthen their relationships with and influence on product managers and other marketing professionals. The author asserts that product managers can strengthen support for their product lines by strengthening their personal human relations skills. The results of a study focusing on the influence group product managers have on subordinate product managers are examined. The author also discusses the effectiveness of methods of personnel management that focus on the reward and punishment system.