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A Theory of Channel Control: Revisited.

Authors :
El-ansary, Adel I.
Robicheaux, Robert A.
Source :
Journal of Marketing; Jan1974, Vol. 38 Issue 1, p2-7, 6p, 1 Diagram, 2 Graphs
Publication Year :
1974

Abstract

Alert marketers realize that effective control over the activities of channel members is an area of growing concern. In this article, the authors first explore and reexamine an earlier journal of marketing piece on channel control, and then introduce a revised model of channel control which can serve as a valuable tool to decision makers working within a channel structure. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
MARKETING channel management
MARKET segmentation
MARKETING strategy
STRATEGIC planning
MARKETING executives
MARKETING models
DECISION making in marketing
MARKETING theory

Details

Language :
English
ISSN :
00222429
Volume :
38
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
4996914
Full Text :
https://doi.org/10.2307/1250160
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