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Marketing Processes in Developing Latin American Societies.
- Source :
- Journal of Marketing; Jul1968, Vol. 32 Issue 3, p50-55, 6p, 1 Black and White Photograph, 2 Diagrams
- Publication Year :
- 1968
-
Abstract
- Past economic development efforts have over-emphasized production problems and neglected marketing problems. The thesis of this article is that marketing "barriers" exist which impede economic growth in developing Latin American societies. The author describes a systems approach for inducing national market development and facilitating economic progress through selective reforms. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 32
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 4996586
- Full Text :
- https://doi.org/10.2307/1249762