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A Product Life Cycle for International Trade?
- Source :
- Journal of Marketing; Jul1968, Vol. 32 Issue 3, p1-6, 6p, 1 Black and White Photograph, 1 Chart, 1 Graph
- Publication Year :
- 1968
-
Abstract
- Many products follow a predictable pattern in international trade. Understanding the International product life cycle may lead to improved policies resulting in increased exports and a reduction in the effectiveness of import competition. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 32
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 4996498
- Full Text :
- https://doi.org/10.1177/002224296803200301