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Toward More Successful Venture Management.
- Source :
- Journal of Marketing; Oct1974, Vol. 38 Issue 4, p56-60, 5p, 3 Charts
- Publication Year :
- 1974
-
Abstract
- Many large corporations have had only partial or minimal success with the deceptively simple venture management system for managing product innovations. A field study of 21 venture failures at twelve large multidivisional corporations has revealed a number of causal factors which provide guidelines for more successful venture management. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 38
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 4996470
- Full Text :
- https://doi.org/10.2307/1250392