Four Subtle Sins in Marketing Research.

MLA

Martilla, John A., and Davis W. Carvey. “Four Subtle Sins in Marketing Research.” Journal of Marketing, vol. 39, no. 1, Jan. 1975, pp. 8–15. EBSCOhost, https://doi.org/10.2307/1250797.

APA

Martilla, J. A., & Carvey, D. W. (1975). Four Subtle Sins in Marketing Research. Journal of Marketing, 39(1), 8–15. https://doi.org/10.2307/1250797

Chicago

Martilla, John A., and Davis W. Carvey. 1975. “Four Subtle Sins in Marketing Research.” Journal of Marketing 39 (1): 8–15. doi:10.2307/1250797.