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Markup in Department Store Management.

Authors :
Dickinson, Roger
Source :
Journal of Marketing; Jan1967, Vol. 31 Issue 1, p32-34, 3p, 1 Black and White Photograph
Publication Year :
1967

Abstract

The author holds that markup percentage can make substantial contributions to the department store as a negotiation tool, as a control and planning device, and as a decision tool. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00222429
Volume :
31
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing
Publication Type :
Academic Journal
Accession number :
4996236
Full Text :
https://doi.org/10.2307/1249298