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Markup in Department Store Management.
- Source :
- Journal of Marketing; Jan1967, Vol. 31 Issue 1, p32-34, 3p, 1 Black and White Photograph
- Publication Year :
- 1967
-
Abstract
- The author holds that markup percentage can make substantial contributions to the department store as a negotiation tool, as a control and planning device, and as a decision tool. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 31
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 4996236
- Full Text :
- https://doi.org/10.2307/1249298